It's all about the "Core" in this article.

As the next batch of young professionals we should all know the basics to any story or thought we want to convey to our readers and and audience. As I came acrosss my google alerts last night there was a very cute article on Michael Figliuolo creator of "Thoughtleaders" a firm to better train people for successful communication presentations and help people understand the "core" as Michael says to any presentation.

"Start with the core idea/goal you are trying to put forward, make the argument for accomplishing that goal, aided by your data and analysis. It is critical that after the meeting, they can say, 'Yeah I see where you want to go and why it is important.'" (Michael Figliuolo).

This was a great article done on Michael by Kerri Smith, check it out everyone.
http://knowledge.wpcarey.asu.edu/article.cfm?articleid=1740